A driver engages with a touchscreen navigation system inside a car, parked near a building marked “CARIAD,” emphasizing connected mobility and tech integration.

Infotainment solutions that create a digital experience space

The interaction between humans and vehicles is increasingly data- and AI-based. We provide the technological foundation for personalized, seamless, and intuitive user experiences across the Volkswagen Group brands. Our infotainment solutions put users at the center, with AI-powered assistants, cloud-native navigation solutions, and an ecosystem with over 100 customer apps.

Turning every drive into a personalized mobility experience

From the main display and augmented reality head-up display to voice assistants and apps, infotainment features have become a core part of the mobility experience. Our goal is to create digital in-car experiences that transform the car into a highly personalized, relaxing entertainment and focus zone.

Our digital solutions enhance unique brand experiences across all customer touchpoints in and around the vehicle. The technical foundation is a scalable infotainment stack that consistently puts the user at the center. It empowers innovation for drivers and passengers, and includes a comprehensive in-car app ecosystem, a deeply integrated AI-powered digital assistant and a navigation system with a cloud-native EV routing solution. This also creates differentiation opportunities for brands and markets to offer highly personalized brand experiences to customers worldwide.

Infotainment and digital experience

Digital Assistant
Our AI-powered digital assistant is deeply integrated into the infotainment system and can control a wide range of vehicle functions. In addition, the system locates who is speaking, learns routines and proactively makes suggestions. It can also access a variety of online sources like ChatGPT.
In-car app ecosystem
Our application store is directly integrated into the infotainment system and offers over 100 third-party apps specially tailored to the car, including YouTube, Spotify, and TikTok. Android Automotive OS serves as the technical basis, which allows app developers to quickly bring their apps into the car.
Next-gen navigation
Our cloud-native navigation solution is key for stress-free driving. It integrates charging stops along the route within seconds and dynamically adjusts to traffic while driving. Thanks to seamless synchronization between vehicle and mobile app, trips can be pre-planned from home.
In-car gaming
Ready to play? Casual games like AirConsole turn charging breaks into interactive gaming experiences. Leveraging our scalable software solutions, we can position in-car gaming as part of an enhanced, core experience for Volkswagen Group customers.

See how it works

Want to learn more about our technologies?

  • Electric car with visualized inverter and electric motor illustrating power electronics and electric drivetrain technology
    Technology
    05/06/2026
    This pulse inverter makes small EVs feel big
    The Electric Urban Car Family launches with the Volkswagen Group’s first in-house pulse inverter, powered by CARIAD software. It brings high-end technology to entry-level mobility.
  • High‑resolution image of a modern Volkswagen vehicle interior featuring a large central touchscreen. The display shows the VW Application Store with a list of available in‑car apps, including Yelp, EV charging services, and wellness applications. The infotainment screen is seamlessly integrated into a premium cockpit with dark surfaces, red ambient lighting, and clearly arranged climate and vehicle controls, highlighting a connected, software‑driven in‑car experience in an urban environment.
    Technology
    29/05/2026
    Inside the ID.S 6 Entertainment Hub
    ID.Software 6 features the new in-car Application Store. Developed by CARIAD, with direct access to 50+ applications it is available in the new Electric Urban Car Family.
  • Audi virtual cockpit displaying navigation, lane guidance, and advanced driver assistance features
    Technology
    20/05/2026
    See what the car sees: Inside CARIAD's next-gen environmental UI
    Modern driver assistance systems are rapidly evolving. They are no longer just reactive tools but intelligent companions that help drivers understand complex traffic situations in real time. Audi’s implementation of the Integrated Driver Assistance Display (IFA) is a prime example of this evolution.
  • Modern dark SUV driving dynamically on a curved road with guardrails, rocky hillside, and trees in the background.
    Technology
    14/04/2026
    How CARIAD's adaptive algorithm makes driving modes smarter
    Driving modes – next level: In close collaboration, teams from CARIAD and Audi have developed a new feature which leverages an intelligent algorithm to analyze road types and driving situations in real time – and selects the optimal driving mode based on this.
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