Infotainment solutions that create a digital experience space

The interaction between humans and vehicles is increasingly data- and AI-based. We provide the technological foundation for personalized, seamless, and intuitive user experiences across the Volkswagen Group brands. Our infotainment solutions put users at the center, with AI-powered assistants, cloud-native navigation solutions, and an ecosystem with over 100 customer apps.

Turning every drive into a personalized mobility experience

From the main display and augmented reality head-up display to voice assistants and apps, infotainment features have become a core part of the mobility experience. Our goal is to create digital in-car experiences that transform the car into a highly personalized, relaxing entertainment and focus zone.

Our digital solutions enhance unique brand experiences across all customer touchpoints in and around the vehicle. The technical foundation is a scalable infotainment stack that consistently puts the user at the center. It empowers innovation for drivers and passengers, and includes a comprehensive in-car app ecosystem, a deeply integrated AI-powered digital assistant and a navigation system with a cloud-native EV routing solution. This also creates differentiation opportunities for brands and markets to offer highly personalized brand experiences to customers worldwide.

Infotainment and digital experience

Digital Assistant

Our AI-powered digital assistant is deeply integrated into the infotainment system and can control a wide range of vehicle functions. In addition, the system locates who is speaking, learns routines and proactively makes suggestions. It can also access a variety of online sources like ChatGPT.

In-car app ecosystem

Our application store is directly integrated into the infotainment system and offers over 100 third-party apps specially tailored to the car, including YouTube, Spotify, and TikTok. Android Automotive OS serves as the technical basis, which allows app developers to quickly bring their apps into the car.

Next-gen navigation

Our cloud-native navigation solution is key for stress-free driving. It integrates charging stops along the route within seconds and dynamically adjusts to traffic while driving. Thanks to seamless synchronization between vehicle and mobile app, trips can be pre-planned from home.

In-car gaming

Ready to play? Casual games like AirConsole turn charging breaks into interactive gaming experiences. Leveraging our scalable software solutions, we can position in-car gaming as part of an enhanced, core experience for Volkswagen Group customers.

See how it works

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