Digital Assistant

From the main display and augmented reality head-up display to voice assistants and apps, infotainment features have become a core part of the mobility experience. Our goal is to create digital in-car experiences that transform the car into a highly personalized, relaxing entertainment and focus zone.
Our digital solutions enhance unique brand experiences across all customer touchpoints in and around the vehicle. The technical foundation is a scalable infotainment stack that consistently puts the user at the center. It empowers innovation for drivers and passengers, and includes a comprehensive in-car app ecosystem, a deeply integrated AI-powered digital assistant and a navigation system with a cloud-native EV routing solution. This also creates differentiation opportunities for brands and markets to offer highly personalized brand experiences to customers worldwide.