How can OEMs balance affordable ADAS technology with reliable functionality for the mass market? We at CARIAD say: with scalable platforms, AI-powered intelligence, strategic partnerships, and a relentless focus on user trust and safety.

Driving has always been an emotional experience. The thrill of acceleration, the precision of steering, the confidence of braking. But behind every smooth ride lies a complex interplay of systems. And it’s increasingly shaped by software.

Software is not only redefining how vehicles operate, but also how drivers and passengers experience mobility itself. The cockpit, once a purely functional space, is rapidly transforming into a personalized, intelligent, and connected environment.