12/03/2025
 - 3 min.

New app addition: DAZN brings major-league thrills to your car

Audi, in collaboration with CARIAD, is bringing DAZN to the Audi Application Store, making it the first automaker to offer the sports streaming app in-car. Fans can now enjoy live matches, highlights, and documentaries from UEFA Champions League, NFL, NBA, and more directly on the MMI displays.

  • PressRelease
A modern car dashboard displaying a large screen with a live football match featuring Bayern Munich and Slovan Bratislava.
  • Sports streaming service app now available in the Audi Application Store
  • Experience live sports, highlights, and documentaries directly on the MMI touch display or MMI passenger display

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi and CARIAD are expanding the Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

The integration of the DAZN app into the Audi digital ecosystem was done in collaboration with CARIAD, the Volkswagen Group’s software company. The app has been specifically optimized for in-car use. DAZN content will also be accessible in vehicles from other Volkswagen Group brands in the long term.

Sports fans can experience live sports, highlights, and documentaries from the driver’s seat on the 14.5-inch MMI touch display, for example during a charging break. The app’s integration also means great things for passengers, who can follow all the content on the MMI passenger display even when the car is moving. Using a range of well-known third-party apps, they can watch live sporting events, movies, or series and access games on the 10.9-inch passenger display without distracting the driver.

From Audible to Zoom: app portfolio continues to grow

Through the Audi Application Store, Audi offers its customers a range of market-specific third-party apps in the store, including Amazon Music, Audible, booking.com, Spotify, Yelp, YouTube – and now DAZN. The app portfolio is steadily growing to provide a wide selection of entertainment options, especially for short breaks. The infotainment system seamlessly integrates the customer’s digital ecosystem, which accompanies them throughout their daily lives.

In addition to the infotainment system, the “Audi Application Store and Smartphone Interface” is also required. The Audi Application Store is jointly developed with CARIAD. It is integrated directly into the MMI and does not require a smartphone to use. A myAudi account and an active data connection are necessary.

CARIAD Media Team

CARIAD Media Team