Viktoria Solms appointed as new Head of Communications at CARIAD

Viktoria Solms will join CARIAD as the new Head of Communications on November 1, 2024, taking over the management of the company's communications, brand and marketing. In her role, she will report to CARIAD CEO Peter Bosch.

Previously, Viktoria Solms was Head of Communications at Porsche Digital, the sports car manufacturer's technology and digital unit. She began her career as a business reporter at Axel Springer and, at the height of the financial crisis, reported from New York as a US correspondent.

She then took responsibility for communications for the global launch of the ShareTheMeal app, an initiative of the UN World Food Programme (WFP). She served as VP Communications for the tech incubator and investor Rocket Internet, supporting young companies in their growth phase until the exit.