How manly is your smartphone?
Janina Mütze is founder and CEO of Civey. In her guest post, she talks about algorithm bias, how to overcome it and why we need to rediscover the mindset of Ada Lovelace and Grace Hopper.
How many apps do you have on your smartphone? Personally, I have 105. Since the first iPhone was launched in 2007, the way we live, work and communicate has changed completely. We arrange dates with friends at cafés suggested to us by Google. We find love based on an algorithm behind a dating app. And we’re drawn to our next purchase by personalized advertising.
Algorithms are therefore increasingly determining what and whom we get to know. But this isn’t done on the basis of uniform or neutral criteria. Algorithms are programmed according to certain rules and fed with data, which is used to train them. The focus isn’t only on the likes and preferences of the users. The people and data behind the code can also show a particular bias and therefore reinforce existing injustices and a discriminatory world.
We can see this in the example of a large US company that relied on automated assessments of the CVs of potential new employees. However, these assessments weren’t gender-neutral, as the algorithm had learned mainly from male examples. In another case, one social network, showed more job ads to men because advertising to women was more costly. In addition, we see dating apps that are more likely to cater to men's preferences because they were programmed by their peers.
Out of the spiral
To break out of this spiral of discrimination, coding requires diverse teams with neutral data sets and diverse problem-solving skills. They look at their goal – be it a new app or complex tech solutions – from different angles and challenge stereotypes, bringing in different lifestyles of users that young, white men from Silicon Valley don't have. So, I was really happy to read about CARIAD's #DecodingDiversity series and to follow the launch of the A. Lovelace Traineeship.
Interestingly, programming used to be female. Ada Lovelace is considered the first female programmer. Born in England in 1815, she became a mathematician despite a lack of education for girls and, together with Charles Babbage, laid the foundation for algorithms and modern computers. By the mid-20th century, programming was increasingly becoming a woman's domain. There were some important female programmers at the time, such as Grace Hoppe, who developed the first understandable, user-friendly programming language. It was only later that computers and programming became men's business. One hypothesis is that home computers for gaming were aimed more at boys, so girls had less contact with PCs.
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Janina Mütze is co-founder and CEO of Civey – pioneer for digital market and opinion research data in real-time. Thanks to a self-learning algorithm developed in-house, customers receive reliable data on personal attitudes, consumption, advertising impact and reputation around the clock. In addition to her work for Civey, Mütze, who has a degree in economics, is also on the supervisory board of the fintech company Comeco and a member of the advisory board of the master's programme for Social and Economic Data Science at the University of Konstanz. In 2018, the German edition of Forbes magazine included her in the '30 under 30' list in the technology category.
At CARIAD, we share this pioneering spirit and are committed to ensuring that more women gain access to the tech world with its great potential for change. We strongly believe that more diversity, pluralism and inclusion within our teams is a key to build true products for everyone, by everyone.